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In this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.
What you'll learn in this episode:
- How Kiran transitioned from engineer to marketing leader
- The content channels that generated 80% of Thunderclap’s pipeline
- Why focusing on bottom-of-the-funnel content drives conversions
- How to build trust with “scorecards” and results-driven storytelling
- The anatomy of a lead magnet that reached over 80,000 people
- Kiran’s strategy for repurposing content to maximize ROI
- How to build content that speaks directly to customer pain points
- The framework Thunderclap uses to map content across the funnel
