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In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.
What you'll learn in this episode:
- The right time for startups to invest in marketing
- How to build a marketing team and structure from scratch
- Why process matters—but shouldn’t become rigid dogma
- Strategic ways to balance insourcing and outsourcing content production
- How content can drive engagement across every stage of the sales funnel
- Why video is essential for B2B marketing and how to execute it effectively
