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In this episode, we interview Katrina Doell Mullaney, a seasoned content marketing expert with a background in sports, healthcare, and commercial real estate. Katrina shares her journey from journalism to content marketing and walks us through her process of creating a successful white paper for her current role at DLC Management.
What you'll learn in this episode:
- How to ideate and develop a white paper that attracts investors.
- The value of analyzing previous data to improve marketing strategy.
- Why ungating content can drive higher engagement and consumption.
- How to leverage relationships and data to build credibility in marketing.
- Tips on integrating content with larger business initiatives, like trade shows and industry partnerships.
