Description

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In this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions for dealerships across industries like power sports, marine, RV, and more.

What you'll learn in this episode:

• How to map content to the buyer’s journey for real impact
• The right questions to ask at each stage of the purchase process
• How to leverage sales and customer insights when research budgets are tight
• The best ways to measure, refine, and optimize content performance
• Why aligning messaging between ads and landing pages is critical for conversions

Jayme shares actionable insights on making content work for your audience, not just your brand. If you want to create content that truly enables buyers, this episode is for you!