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In this episode, we interview Paul Schiffman, who shares his insights on creating tailored content that resonates with diverse audiences across different platforms.
What you'll learn in this episode:
- How to identify your target audience and create platform-specific content.
- Strategies for segmenting content to increase engagement and ROI.
- The importance of understanding different audience preferences and leveraging them for content marketing.
- Practical tips for starting small with content creation and scaling effectively.
