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In this episode, we interview Dr. Shelly Mahon, Director at Zia Consulting, who shares her expertise on crafting content strategies that drive traffic and convert leads into loyal customers.
What you'll learn in this episode:
- How to balance relevance, consistency, and personality in your content
- Key strategies for SEO and driving organic traffic
- Insights on the debate over gating versus ungating content
- Practical collaboration methods between marketing and sales teams
- Tips on leveraging AI for content creation while maintaining authenticity
Tune in for actionable advice and real-world tactics to elevate your content marketing game!
