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In this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.
What you'll learn in this episode:
- How to define and maintain a clear, authentic brand voice in the era of generative AI
- Why jargon-free messaging builds trust—and how to achieve it
- Tactics for amplifying internal voices and turning your team into storytellers
- How real customer stories can outperform polished campaigns
- The role of optimism and positivity in brand positioning
- Ways to make collaboration with non-marketing teams efficient and inspiring
