In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today’s overwhelming digital content landscape.
What you’ll learn in this episode:
•Key elements to crafting memorable and impactful marketing content
•Lessons from successful campaigns, including the “Will It Blend?” phenomenon
•Tips on setting effective goals and metrics for content success
•How creativity in marketing can transform a “boring” brand
•The role of AI in amplifying content efforts and unlocking efficiency
•Techniques to enhance brand recall and client engagement
