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In this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edtech, and the dating app industry.
What you'll learn in this episode:
- Why deep audience understanding is the foundation of content that resonates
- How entertainment can be your most powerful marketing strategy
- The overlooked power of cultural relevance in capturing attention
- Which data points actually indicate your content is working
- Why taking creative risks might be your best content move
- How to blend useful information with brand messaging for lasting impact
- Practical tips for creating standout content in saturated markets
- The importance of testing fast, failing cheap, and iterating wisely
Let me know if you'd like a punchier version or want to lean more into a specific topic—happy to refine!
