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In this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her hard-earned insights from a decade of enterprise content marketing, especially her methods for uncovering, developing, and publishing compelling customer stories.
What you'll learn in this episode:
- How to use the “award submission” strategy to unlock powerful customer stories.
- The art of building trust with enterprise clients without overwhelming them.
- Tactical methods for getting past legal and brand blockers.
- Why offering storytelling options (Gold, Silver, Bronze) leads to more approvals.
- How to work cross-functionally with sales and customer success to surface stories.
- Why starting with podcast interviews can simplify the case study process.
- Practical distribution strategies for B2B content—what works and what doesn’t.
- Cori’s philosophy on leading with value, not vanity, when asking for client participation.
