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In this episode, we interview Andrew Mounier, a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company.
What you’ll learn in this episode:
- Effective strategies for securing internal buy-in for content initiatives.
- The importance of consistent communication within departments.
- How to create compelling budget proposals for content marketing.
- The role of AI in enhancing content creation without compromising quality.
- Tips on managing up and across departments to align marketing goals.
