In this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.
What you’ll learn in this episode:
•The importance of aligning teams for a successful external launch
•Strategies for segmenting product launches into low-hanging fruit vs. moonshots
•How to create internal excitement with explainer videos and tailored content
•Tips for balancing creativity and risk in low-budget, high-impact campaigns
•Methods to measure and iterate for improved product launches over time
Amber also offers advice for marketers working with limited resources, showing how to make a big impact with scrappy, creative strategies.
