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In this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.
Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.
What you'll learn in this episode:
- Why writing for relatability creates an emotional hook that audiences remember
- How to identify and use your audience’s "weakest point" to inspire and uplift through storytelling
- Tactical ways to use surveys and feedback loops to better understand your audience's needs
- The balance between intuition and data in content creation
- The limitations of AI in emotional storytelling—and how it can still be a useful creative partner
- Why consistency and empathy are more powerful than perfection in writing
- How content can subtly reshape perception, boost confidence, and create lasting impressions
