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In this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her nearly 20 years of marketing expertise and discusses her approach to content management and strategic planning.

What you'll learn in this episode:

• How to align your content strategy with business goals.
• Key components of a flexible and effective content calendar.
• The three pillars of content: educate, entertain, and relate.
• Tools and tactics for tracking performance and adapting to trends.
• Practical methods for staying agile and responsive in content creation.

Tune in to gain actionable insights that will elevate your content marketing game!