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In this episode, we interview JP Lespinasse, a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics.
What you'll learn in this episode:
- Comprehensive Marketing Experience: Discover how JP's journey through iconic companies like Nokia and the NBA shaped his marketing strategies, particularly in content and social media management.
- Storytelling in Marketing: Gain insights on how effective storytelling and customer engagement can elevate a brand's narrative, as JP emphasizes the importance of case studies and testimonials.
- Innovative Customer Engagement Techniques: Learn from JP's techniques for extracting compelling stories from customers, utilizing both traditional methods and modern approaches like digital events to capture authentic customer testimonials.
- Content Utilization Strategies: Explore how to maximize the impact of customer stories through various formats—videos, blogs, and webinars—to enhance brand visibility and credibility.
- Leveraging Influencers: Understand the strategic use of influencers and micro-influencers to amplify your marketing message, ensuring alignment with your core audience for better reach and engagement.
Join us for this insightful conversation with JP as we delve into the intricacies of marketing in a digital age, emphasizing human-centric stories and innovative content strategies.
