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In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.

What you'll learn in this episode:

• Why testing and learning is crucial for marketing success
• How to measure the right metrics instead of drowning in data
• The surprising connection between TV, radio, and digital marketing
• A practical framework for A/B testing and optimizing ad spend
• How to navigate attribution challenges in content marketing
• The real-world skills marketing students need to succeed

Stephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!