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Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company.
What you'll learn in this episode:
- Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields.
- Creative Strategy and Execution: Learn how Brian bridges the gap between creative strategy and execution, applying his comprehensive skill set to elevate marketing campaigns.
- Inside the Box Thinking: Understand the importance of recognizing and working within limitations to produce effective and innovative marketing solutions, even with limited resources.
- Identifying Core Brand Values: Gain insights into Brian's approach to uncovering a brand's essence by engaging with employees and customers to align and distill core values.
- Insight-Driven Marketing: Explore how deep questioning and seeking insights can lead to unexpected and impactful marketing strategies that resonate with target audiences.
Join us for a compelling conversation with Brian as we delve into these topics, providing valuable lessons for marketers and creatives alike.
Connect with Brian via his site: https://www.santamariacreative.com/
