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In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand.
What you'll learn in this episode:
- The essential role of content as the "fuel" for demand generation engines.
- Strategies to balance the art and science of content marketing.
- The importance of testing and avoiding personal bias in marketing strategies.
- How to create valuable, personalized experiences while respecting user privacy.
- Real-life examples of effective customer service and personalization.
