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In this episode, we interview Zuleika Medina, a seasoned marketing professional. Zuleika shares her insights on the critical role that data plays in shaping and refining content strategies.
What you'll learn in this episode:
- The importance of setting clear KPIs before diving into data analysis.
- How to identify and focus on metrics that truly impact your content strategy.
- Strategies for getting your team on board with data-driven decision-making.
- Practical tips for centralizing and analyzing data to drive content improvements.
- The balance between content creation and the time needed for meaningful data analysis.
