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In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs.
What you'll learn in this episode:
- The basics and benefits of employee advocacy programs in a small to mid-sized business.
- How personal branding within a company can amplify its social media impact.
- Strategies for encouraging employees to engage authentically on social platforms without mandatory content sharing.
- The importance of executive buy-in and its role in fostering a culture of advocacy.
- Practical advice for measuring the qualitative success of advocacy efforts on platforms like LinkedIn.
