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In this episode, we interview Austin Null, a seasoned expert in the influencer marketing space with a rich background in YouTube content creation and ad agency work.
What you'll learn in this episode:
- Austin's journey from YouTube content creator to influencer marketing strategist, and the lessons he learned along the way.
- The emerging trend of B2B influencer marketing on platforms like LinkedIn and how it differs from traditional B2C influencer campaigns.
- Tactical insights on how B2B brands can effectively leverage influencer marketing to achieve high conversion rates and meaningful engagement.
- Austin's recommendations for measuring the impact of influencer partnerships in B2B settings, emphasizing the importance of collaboration between brands and influencers.
- Future predictions for the influencer marketing landscape, especially within the B2B sector, and how it's expected to evolve with changing content consumption habits.
This episode is packed with valuable insights and practical advice for anyone looking to dive into the world of B2B influencer marketing.
