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In this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale.
What you'll learn in this episode:
- Strategies to align sales and marketing teams effectively
- How to use data and metrics to drive alignment
- The role of product marketing in bridging gaps between teams
- Key metrics for tracking and improving sales processes
- Techniques for creating impactful, value-based content
