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Welcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua.
What you'll learn in this episode:
- The significance of aligning content with the customer journey for more effective marketing.
- Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience.
- Strategies for crafting content campaigns that cater to different stages of the customer journey, from awareness to decision-making.
- The importance of data-driven decisions in content marketing and how to utilize analytics for optimizing campaigns.
- Tips for gaining cross-functional buy-in for journey-based content strategies, highlighting the collaborative effort required for successful implementation.
