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In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.
What you'll learn in this episode:
- Why authenticity now outweighs polish in B2B marketing
- How consumer trends are reshaping professional content strategies
- Tactical ways to blend thought leadership with brand messaging
- The art of empowering employees to create content without going off-brand
- How “low-production” video is redefining trust in B2B spaces
- Practical insights on internal enablement and user-generated advocacy
- What it means to “dogfood” your product and turn it into internal gold
