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Welcome back to another episode of Content Amplified, where we dive into the fascinating journey of Jeremy Fuchs from a sports journalist to a marketing maven in the cybersecurity realm. Jeremy shares his transition from journalism to marketing, highlighting his experiences and the innovative strategies he employs at his current role.

What you'll learn in this episode:

• Insights into repurposing content for lead generation and global impact, particularly in the cybersecurity industry.
• The creation and benefits of a content repurposing machine that allows for flexibility and responsiveness to current events and trends.
• Strategies for leveraging webinars as a major lead generation tool, including the importance of showcasing product knowledge and innovation.
• The balance between producing original content and repurposing existing content to maximize team efficiency and outreach.

Jeremy's story is a testament to adaptability and the power of content in today's digital marketing landscape. Join us as we explore these tactical lessons and more, providing valuable takeaways for marketers and content creators alike.