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In this episode, we interview Scott K. Wilder, Head of Digital Success at Clari.
What you’ll learn in this episode:
- The origins and evolution of user-generated content.
- Why user-generated content is more impactful than traditional content.
- How to start and scale a user-generated content program.
- The role of community in user-generated content.
- Real-world examples of successful user-generated content initiatives.