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Welcome back to another episode of Content Amplified. In this episode, we interview Katie Sweet, Director of Content Marketing at Zappi, an agile market research platform. Katie brings her extensive experience in content marketing to the table, sharing valuable insights and strategies.
What you'll learn in this episode:
- The Genesis of a Business Podcast: Discover how Katie Sweet initiated and developed the 'Inside Insights' podcast for the market research industry, fueled by the challenges and opportunities presented by the pandemic.
- Effective Content Marketing Strategies: Learn from Katie's experience in leveraging content to provide value, educate, and entertain the audience, and her perspective on the importance of quality in content creation.
- Navigating the World of Podcasting: Gain insights into the decision-making process behind starting a podcast, including evaluating the fit for your business, ensuring the ability to deliver quality content, and maintaining a consistent production cadence.
- Maximizing Podcast Impact: Explore strategies for repurposing podcast content across different platforms and formats, from video clips to blog posts, enhancing engagement and reach.
- Audience Engagement and Growth: Understand the importance of audience growth metrics, and how to measure the success of a podcast based on listenership and qualitative factors.
- Team Collaboration and Buy-In: Katie discusses the challenges and strategies for getting team buy-in for a podcast project, ensuring it remains a priority in the marketing strategy.
This episode is a treasure trove of insights for anyone interested in content marketing, podcasting, and effective audience engagement. Join us to learn from Katie Sweet's journey and expertise in creating compelling content that resonates with the audience.
