Send us a text
Welcome back to another episode of Content Amplified. In this episode, we interview Kaite Rosa, who leads the brand at Axonius, a cybersecurity company.
What you'll learn in this episode:
- Insights into launching and leading a major campaign with Simone Biles and its impact on brand humanization.
- The strategic approach to differentiating brand messaging in the cybersecurity industry, moving away from conventional militaristic themes.
- The importance of storytelling in brand campaigns, including the unique method of not mentioning the product directly to foster stronger emotional connections.
- Metrics and measurements essential for evaluating the success of brand messaging campaigns.
- Future directions in storytelling and humanizing the cybersecurity sector, focusing on practitioners' stories and flipping the narrative away from stereotypes.
