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We were honored to have Meg Blanchette on the podcast today.
What you'll learn in this episode:
- Building a Solid Foundation for Content Creation: Meg emphasizes the importance of starting with a clear goal. Whether it's lead generation in a specific industry or engaging more users, defining your objective is crucial.
- Effective Research and Topic Selection: Learn how to select topics that resonate with your target audience. Meg discusses using tools like Google Trends and delving into message boards for insights.
- The Power of Interviews in Content Generation: Discover how interviewing experts can be a goldmine for creating versatile content, from LinkedIn campaigns to blog posts and more.
- Flexibility in Content Formats: Meg highlights the importance of adapting content to different formats, like videos or screencasts, to suit various preferences and platforms.
- Collaborating with Technical Experts: Gain insights on working with software engineers and other specialists to produce content that's both informative and engaging.
- Leveraging User Feedback for Content Improvement: Learn how to use feedback from your target audience to refine and enhance your content strategy.
