PART ONE of TWO.
In this episode, we interview Guy Nadivi, a senior marketing executive and fractional CMO, known for his unique insights into marketing workflow and content management.
What you’ll learn in this episode:
•Why creating a deliverable-centric workflow architecture enhances productivity
•The common pitfalls in workflow implementation—and how to avoid them
•How standardizing processes balances creativity with efficient content production
•The essential project management tools every marketing team should consider
•Tips for building a collaborative cross-departmental marketing workflow
•Measuring success: Key metrics for tracking workflow improvement
