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In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co.
What you’ll learn in this episode:
- Effective strategies for initiating and growing partner marketing relationships.
- Examples of successful partnerships and how they increased revenue.
- Tips on leveraging tools like Partner Stack for segmenting and managing partnerships.
- How to create valuable content that benefits both partners in the relationship.
- The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.
