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In this episode, we interview Margaret Kelsey, a seasoned marketing strategist and advisor who shares her unique insights into the marketing world. From her eclectic career beginnings in portrait photography and hospitality PR to her substantial experience in content marketing and the VC world, Margaret offers a treasure trove of knowledge for both budding and experienced marketers.
What you'll learn in this episode:
- Strategies for Communicating Marketing Value to Executives: Learn how to distill complex marketing concepts into language that resonates with executive teams, ensuring your marketing strategies align with broader business objectives.
- The Essence of Effective Marketing: Discover Margaret's dual-framework approach to marketing, focusing on channel saturation with resonant messages and identifying signals of readiness to drive desired actions from the target audience.
- Tackling Marketing Metrics and ROI: Gain insight into measuring the intangible aspects of marketing, like brand and channel saturation, and presenting these metrics to finance-focused executives.
- Crafting and Pitching a Content Program: Understand the critical aspects of developing a content strategy that aligns with executive expectations and how to secure buy-in for your initiatives.
- Navigating Conversations with Skeptical Stakeholders: Margaret shares tactics for engaging in productive discussions with challenging stakeholders, particularly CFOs, to secure the necessary funding and support for marketing projects.
- Building Consensus and Moving Forward: Learn techniques for starting discussions from points of agreement to facilitate more constructive and less confrontational conversations about marketing strategies and plans.
Join us as Margaret delves into these topics, offering actionable advice and sharing her experiences to help you amplify your content and marketing strategies.
