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Welcome back to another episode of Content Amplified. In this episode, we interview Alex Pinto, a seasoned startup marketer with a rich background in content marketing and writing.
What you'll learn in this episode:
- Insights into the transition from journalism to content marketing and how storytelling remains central.
- Strategies for finding and utilizing first-party data to differentiate content and engage the target audience.
- The importance of integrating oneself into various departments within a company to uncover hidden data and insights.
- Tips for marketers on developing analytical skills and utilizing tools like Excel and Google Sheets to independently analyze data for content creation.
- The evolving role of marketing in relation to sales and the criticality of tying marketing efforts to data and revenue.
Join us as Alex shares his journey and practical advice on harnessing data to tell compelling stories that resonate with audiences and set your content apart.
