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Welcome back to another episode of Content Amplified. In this episode, we interview Brooke Andrus, a content marketing expert with a rich background in journalism and healthcare marketing.
What you'll learn in this episode:
- Transitioning from Journalism to Marketing: Discover Brooke's journey from a community news reporter to a content marketing maestro, learning how to leverage storytelling skills in different industries.
- Evolution in Content Marketing: Gain insights into Brooke's experience at WebPT, where she played a pivotal role in growing the content marketing function and embracing thought leadership.
- Repurposing Content for Impact: Learn Brooke's strategies for transforming non-narrative content like webinars into engaging, story-driven pieces, enhancing your repurposing strategy.
- The Art of Crafting a Narrative: Understand how to extract key themes from various content formats and weave them into captivating stories that resonate with audiences.
- Utilizing SEO and FAQs: Brooke shares her expertise on creating FAQ blog posts from webinar content, maximizing long-tail SEO benefits, and generating future content ideas.
- Balancing Multiple Narratives: Discover how to maintain focus on a single narrative in a piece of content while skillfully linking to related topics and discussions.
- Improving Narrative Writing Skills: Brooke emphasizes the importance of reading high-quality journalistic content to hone narrative writing skills and stay connected with storytelling roots.
