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In this episode, we interview Marin Perez, the Senior Director of Marketing at Pie Insurance. With a rich background in content creation and marketing, spanning from blogging and YouTubing to leading global content programs at Microsoft, Marin brings a wealth of experience to the table. This episode delves into the intricacies of content marketing, with a particular focus on the strategic balance between top-of-funnel and bottom-of-funnel content.
What you'll learn in this episode:
- The Importance of Top-of-Funnel Content: Discover why nurturing potential customers with valuable, engaging content is crucial for long-term brand recall and preference.
- Creating Standout Content: Learn Marin's benchmark for quality content—crafting materials that offer so much value, people would be willing to pay for them, even though they're free.
- Content Idea Generation: Uncover strategies for generating content ideas that resonate with your audience, including leveraging insights from sales teams and customer feedback.
- Content Distribution Tactics: Explore innovative approaches to content distribution, focusing on how different channels can inform and enhance content creation rather than just serve as outlets for finished pieces.
- Leveraging AI and Emerging Technologies: Gain insight into how the latest AI tools and platforms can dramatically reduce content production costs while raising the bar for content quality and engagement.
Marin's approach to content marketing emphasizes not just the creation of high-quality content but also the strategic thinking behind distributing and repurposing this content to maximize reach and impact. From using TikTok's unique content-led algorithm to reverse-engineering content strategies based on successful distribution channels, this episode is packed with actionable insights for content marketers looking to elevate their game.
