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In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.
Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.
What you'll learn in this episode:
- Why branding was once seen as a liability—and what changed
- How to define brand in a world beyond logos and colors
- Tactics for involving your entire team—from SDRs to interns—in brand expression
- How Logan treats brand like part of the funnel, not something that floats above it
- Real examples of metrics they use to gauge branding effectiveness
- Why switching off brand spend is like stopping rehab after knee surgery
- How employee advocacy and content creation directly drive engagement
- What makes cold outreach more effective when backed by brand awareness
- Why Solutionreach had to reintroduce themselves despite 25 years in the industry
