In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.
What you’ll learn in this episode:
•Why email should be more than a direct response tool
•The impact of new technologies like Heymail and Superhuman on inbox curation
•How to shift email content from transactional to trust-building
•Strategies to approach email as a “social feed” channel
•Why quality content should feel worth paying for—even in email
