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In this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.
What you'll learn in this episode:
- Why LinkedIn is still the most powerful yet underutilized tool for B2B professionals
- The “Connect, Share, Engage” strategy that builds trust and drives real sales conversations
- How to personalize your outreach and avoid sounding like every other sales rep
- Tactical tips on using LinkedIn Navigator to find and connect with your ideal clients
- What kinds of content perform best on LinkedIn—and why most people still aren’t posting
- How marketing and sales can collaborate through LinkedIn company page insights
- The one thing you should never say in a LinkedIn message
