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In this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.
What you'll learn in this episode:
- How AI Overviews on Google are reshaping search traffic and user behavior
- Why traditional SEO tactics are becoming less effective and what to do instead
- The growing impact of zero-click searches—and how to adapt your content strategy
- How to test your brand’s presence in AI-generated answers and what it means for visibility
- Tactical advice for optimizing your website for AI results and search engine comprehension
- Why getting the “right” traffic matters more than getting “more” traffic
- The future of web content: what resonates with your audience in an AI-first world
