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In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.
What you'll learn in this episode:
- Why AI has exposed the saturation of top-of-funnel content
- How to craft bottom-of-funnel content that builds trust and differentiates
- The balance between using AI tools and creating content with human connection
- Why understanding real customer pain points starts with talking to sales
- How sales enablement and marketing can finally align their efforts
- What content to cut—and what to double down on—in your strategy
