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In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.
What you'll learn in this episode:
- Why mind share—not intent—is where great marketing starts
- How video can build trust and amplify authentic brand presence
- The right way to repurpose video for maximum content reach
- Why AI only works when it starts with human insight
- How marketers can scale video creation without blowing their budget
- Tactics to thrive in the era of zero-click content
- What measurement looks like when your goal is mind share—not just MQLs
