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Welcome back to another episode of Content Amplified. In this episode, we interview Danielle Bitts, the VP of Brand and Creative for Bodybuilding.com.
What you'll learn in this episode:
- The transition from journalism to branding and marketing, highlighting the importance of storytelling in content creation.
- Insights into running a successful influencer program, focusing on the shift from macro to nano and micro influencers for authentic engagement.
- The five-step approach to influencer marketing, including setting clear goals, planning, budgeting, content creation, and marketing the program for growth.
- The strategic use of user-generated content (UGC) in organic social channels, leveraging influencers to enhance brand reach and authenticity.
- Tips on maintaining a balance between in-house content production and influencer-driven content, ensuring a diverse and engaging content mix for the audience.
This episode provides a deep dive into modern content strategy and influencer marketing, offering valuable lessons for marketers looking to amplify their brand's presence and engagement.
