In this episode, we interview Sarah Bozarth, a seasoned product marketer with deep experience in multifamily property management. Sarah shares her journey from leasing consultant to her current role in product marketing, offering insights on why relatable, easily digestible content is crucial in today’s market.
What you’ll learn in this episode:
•Why short-form, relatable content resonates more than technical details.
•The importance of authenticity in video content and simple tools to create it.
•How to effectively use customer feedback and analytics to guide content creation.
•Strategies to use relatable content in both sales and marketing.
