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In this episode, we interview Amanda Groves, a marketing expert with nearly 15 years of experience in high tech growth startups.
What you’ll learn in this episode:
- The concept of micro funnels and how they differ from traditional funnels.
- Practical steps to implement micro funnels in your marketing strategy.
- Techniques for prioritizing and optimizing specific micro funnels.
- How to use content effectively to drive outcomes in micro funnels.
- The role of personas and segmentation in micro funnel strategies.
