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Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Eaves, a highly knowledgeable professional with a background in biology, neuroscience, and marketing.
What you'll learn in this episode:
- Translating Technical Expertise into Marketing Strategy: Discover how Sarah Eaves combines her scientific background with marketing skills to create impactful strategies in highly technical and regulated industries.
- Navigating Regulatory Compliance in Content Creation: Gain insights into the challenges of producing marketing content that adheres to strict industry regulations and learn strategies for successful navigation.
- Effective Audience Engagement in Niche Markets: Learn about targeting and engaging specific professional audiences, particularly in the biotech and healthcare sectors, where specialized knowledge is crucial.
- Collaboration and Relationship Building: Understand the importance of fostering strong relationships with regulatory and R&D departments for efficient content approval processes.
- Utilizing Timely and Evergreen Content: Explore the balance between creating evergreen content and leveraging timely material in response to regulatory changes and industry developments.
- Content Calendar Management: Get tips on how to efficiently manage a content calendar in a complex and fast-paced industry, ensuring timely approvals and releases.
- Leveraging Technical Jargon for Targeted Marketing: Understand the role of industry-specific jargon and terminology in creating targeted and effective marketing content for specialized audiences.
