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In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams.
What you’ll learn in this episode:
- The difference between transactional and relationship-based content.
- How to create engaging content that builds lasting relationships with your audience.
- Examples of powerful marketing campaigns that drive both engagement and transactions.
- Strategies for sourcing ideas and engaging with your target audience.
- Balancing the creative and analytical aspects of marketing.