In this episode, we interview Jake Wengroff, Senior Consultant at Technica Communications, specializing in public relations and content strategy for clean energy and climate tech industries.
What you’ll learn in this episode:
•The essentials of earned media and its impact on PR success.
•How to repurpose content for greater media exposure.
•Key strategies to pitch your content to publications effectively.
•The value of patience and persistence in the PR process.
•How to navigate paid vs. earned media opportunities.
