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In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors.
What you'll learn in this episode:
- Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field.
- Podcasting as a B2B Tool: The advantages of starting a podcast for B2B companies, including building community ties and enhancing brand reach.
- Practical Guidance: Tips on how to initiate and sustain a successful podcast, and how it can support account-based marketing efforts.
- Content Utilization: Effective ways to repurpose podcast content across various platforms to maximize visibility and engagement.
Listen to the Higher Ed Demand Gen Podcast, hosted by Shiro.
