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In this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.
What you’ll learn in this episode:
- The strategic role of gating content in B2B marketing.
- How to determine which content should be gated.
- The impact of gated content on perceived value.
- Effective use of data enrichment with gated content.
- Real-life examples of successful gated content strategies.
