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In this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.
What you'll learn in this episode:
- Why DataRails built a mascot—and how it’s redefining B2B brand storytelling
- The strategy behind launching Bob Sheetner, the FP&A Panda
- How humor, character, and relatability build social media momentum
- Tips for creating a mascot that lasts beyond a founder’s brand
- Real-world tactics for scaling content with 3D, AI, and in-house production
- How to use fluent brand devices to increase recall and buying preference
- What it takes to build internal buy-in and creative alignment across teams
- How a mascot can make niche SaaS content unforgettable
